Thursday, November 21, 2013

Do You Want To Learn About Facebook Marketing?

By Stavros Georgiadis


Everybody has an opinion about what makes for the best Facebook marketing. Do not follow the trends, as you should gear your strategy towards your company's needs. If you want a great foundation of marketing knowledge, this article is for you.

Don't let spam overrun your page on Facebook. You can monitor your page by using filters, even if you are not online. You and your page administer can use it to filter keywords of your choice.

One method for generating interest in your business is by having a giveaway. Try getting your customers to 'like' your site by giving them something for free. Make sure your winners are clearly announced on your page, and each time you want to increase your following, repeat the process.

When you publish something on your website or other social media accounts, link to it from your Facebook page. If you publish a blog, configure Facebook to automatically include a link and summary of your post. Also, if you have a Twitter account, link it to your Facebook so your tweets show up automatically on your Wall.

Make sure that you stay active answering the questions on your Facebook page. Thank the person for taking the time to contact you, and do your best to provide a helpful answer to their question. Additionally, post a link to an article on your site if it can answer their questions.

A Facebook advertisement can be a good investment. You can alter your ad to your customer base to maximize profit. The number of ads will depend on your budget. And best of all, you are not committed long term. The ad can be paused, discontinued or deleted at any time.

Custom Audiences will let you upload your current customer's email addresses so you can target them with ads. Your goal is to convert leads into sales, which improves your return on investment for your advertising campaigns.

Look into a Facebook advertisement to sell your product. You are able to customize your ad so that only one gender or a certain age group can see it. You can set a budget and work only as much as you want to. This is a valuable tool as you do not have to commit funds long-term to the advertisement. You are able to discontinue your ad at any time.

Facebook is not necessarily the best place for your marketing. There are other social media platforms. As popular as Facebook is, not all cultures and age groups use it. Do sufficient research on your targets to understand which of the social media channels they use prior to beginning a campaign.

You don't want to be sharing updates that are not actually related to your own content. For personal posts, use your personal Facebook page. Your customers may not be interested in personal updates if they are not related to your business. If you wish to share personal information, do so on your personal Facebook page.

In the end, many people follow the "trends" about Facebook marketing because they are lazy. Thankfully, this article isn't about trends, but solid marketing advice. If you put what you read here into practice, you'll notice an insane increase in conversion rates and profits.




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