Digital marketing, in recent years, has expanded dramatically giving more promising opportunities to businesses for market success - by reaching even more prospects. Statistics figures have shown that this trend is expected to continue in the coming years. In fact, the study conducted by Gartner on U.S. digital marketing spending suggests that companies will have spent USD 25 million in every USD 1 billion revenue at the end of the year. This trend is perhaps one of the reasons why even Google designed a digital marketing course to go along with this marketing landscape.
If you are running a business and if you want to bring your marketing efforts to the next level then you should consider digital marketing as part of your overall marketing strategies. And to give some useful insights, consider the following items I have shared here below:
Website - this is one of the platforms that every business should have; this is a place online where you have full control, which gives you an opportunity to establish a clear, detailed information about your business. Remember, no matter where on the Internet world you find your a prospect, conversions usually happen on a website. So, if you still don't have a business website, better have one as soon as you can.
Mobile devices - according to a study conducted by eMarketer, the number of smartphone users in the U.S. will hit 200 million mark in 2017, which means 2/3 of the country's population will be browsing the Internet through mobile devices. This trend is a good reason why your Internet marketing effort must go beyond the conventional platform (i.e. desktop computer users) by making your website compatible across various mobile devices; you must target the mobile users as well - as part of your digital marketing campaign.
SEO and SEM - another important component of digital marketing; this means harnessing the potential of search engines for your marketing campaign and this can be done both through search engine optimization, which is free, and search engine marketing that could include pay-per-click advertising. Again, this campaign should put all device platforms into consideration; i.e. make your campaign compatible not just to desktop computers but to mobile devices as well.
Social media - is considered by many as the new search engines -- a connotation that makes sense -- since a number of social media platforms feature functions like search engines. Moreover, the number of social media users, which has hit the billion mark, means that there is a huge market waiting to be tapped. Thus, investing in social media should be part of your overall digital marketing plan.
Analytics - a very important component in every digital marketing campaign as this will tell you whether or not all your efforts have been effective or not in a certain period of time. You can make use of several tools - and some of them are free - to measure important campaign statistics, including conversions and conversion rates, where the prospects/customers are coming, as well as the demographics.
If you are running a business and if you want to bring your marketing efforts to the next level then you should consider digital marketing as part of your overall marketing strategies. And to give some useful insights, consider the following items I have shared here below:
Website - this is one of the platforms that every business should have; this is a place online where you have full control, which gives you an opportunity to establish a clear, detailed information about your business. Remember, no matter where on the Internet world you find your a prospect, conversions usually happen on a website. So, if you still don't have a business website, better have one as soon as you can.
Mobile devices - according to a study conducted by eMarketer, the number of smartphone users in the U.S. will hit 200 million mark in 2017, which means 2/3 of the country's population will be browsing the Internet through mobile devices. This trend is a good reason why your Internet marketing effort must go beyond the conventional platform (i.e. desktop computer users) by making your website compatible across various mobile devices; you must target the mobile users as well - as part of your digital marketing campaign.
SEO and SEM - another important component of digital marketing; this means harnessing the potential of search engines for your marketing campaign and this can be done both through search engine optimization, which is free, and search engine marketing that could include pay-per-click advertising. Again, this campaign should put all device platforms into consideration; i.e. make your campaign compatible not just to desktop computers but to mobile devices as well.
Social media - is considered by many as the new search engines -- a connotation that makes sense -- since a number of social media platforms feature functions like search engines. Moreover, the number of social media users, which has hit the billion mark, means that there is a huge market waiting to be tapped. Thus, investing in social media should be part of your overall digital marketing plan.
Analytics - a very important component in every digital marketing campaign as this will tell you whether or not all your efforts have been effective or not in a certain period of time. You can make use of several tools - and some of them are free - to measure important campaign statistics, including conversions and conversion rates, where the prospects/customers are coming, as well as the demographics.
About the Author:
Roy Van Rivero is an SEO Analyst by profession with more than 5 years of experience in the industry. He uses his experience in writing various topics about Internet marketing, including digital marketing. He works for NetEdge Marketing, LLC - a digital marketing company in San Jose CA.
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