SEO is not dead, some people have completely abandoned the search engine optimization because of all the algorithm updates done by Google. The reality is that yes even though those updates are very annoying you should not give up SEO as part of your traffic strategy. Instead the goal is to adapt to the changes and avoid getting affected by any future updates.
There are many old things that are still working in the SEO world and I suspect they will not change no matter what Google does. For example the use of sitemaps, sitemaps have multiple purposes like being useful for visitors to find older content on your site. It also allows search engines like the Google spiders to crawl and index your content much faster than without a sitemap.
If you upgrade your website often, you will get more attention from search engine spiders. Write quality content that people will want to share. Interesting content will also draw return traffic, especially from people who have recommended the content to their friends which can also help you create social signals.
Outsourcing your SEO efforts is something most people like to do to avoid the tedious tasks of building links to a site. Sometimes it can be very difficult to build quality links which is why most of us like to outsource the work to other people. You can also find many reliable SEO services online, just make sure you do your research and look for reviews and testimonials from other customers.
Right now quality and unique content is what most people are focusing on mainly because SEO has changed a lot and search engines no longer want duplicate, spammy content. If your content is good visitors will share your content and it will most likely receive more visitors and positive points from search engines like Google. Your SEO strategy needs to be applied by following the latest working methods and be ready to adapt to any future changes.
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