Sunday, September 22, 2013

Running A Popular Race Guide Website Is Simple When You Implement These

By Adam Stossel


So you want to try to elevate your race tips and information website above the competition, but you aren't sure how to go about making it a reality. What can you do to drive more traffic to see your content? Sure, SEO and marketing are important aspects of bringing in the hits, but there are other methods that can make you a success. We've put the materials together to help make your site a roaring success.

Split testing is a great tool to use on your site when you are unsure of how certain elements work. It gives you an opportunity to try different scenarios and investigate the results. As an example, you could try two different sales page forms to see which form converts better for you.

If you want to run a successful race tips and information website, you have to make sure the visitors do what you want them to do on your website. A great way to achieve this is to place the action in the most popular locations where your visitors usually look. You can experiment with different positions and locations and then make the necessary changes.

Offer some informational booklet to your visitors in return for their contact details or for their participation in a survey. You will find that the cost of the free information is more than compensated by the information you gather from them.

You should make posts on free sites, like Craigslist. If you are doing so, make sure that your posts are in the most popular sections so people might link it back to your site. You can also advertise your race tips and information website in the appropriate categories on Craigslist.

Test your site's navigation by sending a friend on a scavenger hunt. Tell them a specific page you want them to find, and have them report back on the experience. If they had trouble, you navigation is too complicated and needs revision.

If there are design elements on your race tips and information website that need to be changed or eliminated then you will notice them if you visit your homepage frequently. It is important that you visit your website from both the frontend and the backend. You should also always seek out other people's opinions on your site as well.

By using Google Analytical you can check from where your user belongs and what do they like. The information collected in this way canhelp you adjust your page and run future advertisements according to them. You can attract more advertisers by showing the report on traffic numbers on your webpage.

Like having a lot of colors, a lot of different fonts can make users disoriented and confused. Try to limit it to a maximum of maybe three fonts. For example, use one as your main font and one or two fonts to highlight text. Simplicity and continuity is the key to providing an overall satisfactory user experience.




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