I don't think it needs to be said but social networking may just be the most important tool to come out of the last decade. I think that it's immensely important because it isn't just a realm which families and lonely individuals can take advantage of anymore. Even business have climbed onboard and it has become easily the most effective marketing tool anyone can imagine. Knowing the ways that certain figures in Hollywood act, though, does this necessarily mean that celebrities could constantly engage themselves in it?
Let's get something out of the way: when you post on any kind of social networking site, it's a direct reflection of you. When I make casual posts on my Facebook wall, for example, I sometimes throw in a bit of sarcasm but it's not for the sake of being hurtful. I simply show a joking nature in that regard and those who know me understand this as well. However, celebrities are very much like businesses and companies like fishbat can say that each movement made will be a prime indicator.
What if a tragic event occurred in the world and it seemed like the right measure to comment on it? Businesses will find it best to post the most basic message, sending condolences. What isn't the best type of action, you may ask yourself? In my opinion, it's when a plug to a sale is placed into the post because it is seen as disingenuous and it does absolutely nothing to help that brand's image in the eye of the public, from the way I see it.
One of the best comparisons that I can make to celebrities and Twitter is how children are upon Christmas morning. It's like they want to try out every facet of their new toy and play around as much as possible, though I feel like those in the public eye abuse the privilege. For example, Kanye West composed a Tweet last year, saying that Kim Kardashian did not know what a blessing he was to her, which was egotistical to put it lightly. It's these kinds of comments which do not belong on the Internet.
When it comes to implementing social networking, it seems like there are a multitude of ways in which it can be done. Some of them include making use of various tools in order to increase a user base and those whom belong to said group understand when they're being appealed to in the best ways. However, for every right way that this level of networking is done, there are wrong ways and certain stories in Hollywood have shown just how insane it can become. Words hold a lot of weight, especially on the Internet.
Let's get something out of the way: when you post on any kind of social networking site, it's a direct reflection of you. When I make casual posts on my Facebook wall, for example, I sometimes throw in a bit of sarcasm but it's not for the sake of being hurtful. I simply show a joking nature in that regard and those who know me understand this as well. However, celebrities are very much like businesses and companies like fishbat can say that each movement made will be a prime indicator.
What if a tragic event occurred in the world and it seemed like the right measure to comment on it? Businesses will find it best to post the most basic message, sending condolences. What isn't the best type of action, you may ask yourself? In my opinion, it's when a plug to a sale is placed into the post because it is seen as disingenuous and it does absolutely nothing to help that brand's image in the eye of the public, from the way I see it.
One of the best comparisons that I can make to celebrities and Twitter is how children are upon Christmas morning. It's like they want to try out every facet of their new toy and play around as much as possible, though I feel like those in the public eye abuse the privilege. For example, Kanye West composed a Tweet last year, saying that Kim Kardashian did not know what a blessing he was to her, which was egotistical to put it lightly. It's these kinds of comments which do not belong on the Internet.
When it comes to implementing social networking, it seems like there are a multitude of ways in which it can be done. Some of them include making use of various tools in order to increase a user base and those whom belong to said group understand when they're being appealed to in the best ways. However, for every right way that this level of networking is done, there are wrong ways and certain stories in Hollywood have shown just how insane it can become. Words hold a lot of weight, especially on the Internet.
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