Sunday, September 22, 2013

How To Optimize Success Through Efficient Site Operations

By Bob Hurley


One important part of running a game information and guide website is making sure that the public can actually find it. This is an aspect that many website owners often overlook, and this is often the cause of their site's failure. Are you wondering how to make your website searchable? Then keep reading, and we'll tell you how!

A split test will help you determine which sales copy is working better. By posting similar content on different pages, you can fine tune your sales pitches. Remember that visitors and rankings are great, but you are looking for dollars at the end of the day. Track the conversion rates and see which copy, and copy writer, works best.

The internet has a different take on legal rights of content than published books, which makes it easier on you. Copyright is implied on game information and guide websites, but to really drive the point home, just include a "Copyright "the name of your site," 2013" at the bottom of each page. That's all that's required to show that you explicitly proclaimed the rights to your content so no one can publish it without your express consent.

Keeping Flash on your game information and guide website to a minimum will help the success of your website. Flash is not supported by all platforms so users that do not use Flash supported systems will not be able to access your site. Search engine crawlers may also find that your site is less interesting which will lower your search engine rankings.

Your game information and guide website should be distinguishable from others. Think more of visual memory. Do something very different. It leads to creation of positive appeal in the minds of your prospects which in turn contributes to the success of your website.

When utilizing keywords, settle on a select few rather than a small dictionary's worth. It is inadvisable to throw a pile of keywords into your page that might not be 100% relevant to the content you are offering; hoping for a slew of hits based on target words and phrases that don't pertain to what the user is looking for will only frustrate the user. Focusing on a specific set of keywords will work to your advantage by raising your position in SEO rankings, but it will take time, so don't fret! The very opposite will happen if you try to overwork your site with keywords, and your content will suffer because of it.

Write your game information and guide website's copy based on what is in your service or product for your customer. Knowing what's in it for them when they buy your product or use your services brings more customers to your site.

Split testing is a great tool to use on your site when you are unsure of how certain elements work. It gives you an opportunity to try different scenarios and investigate the results. As an example, you could try two different sales page forms to see which form converts better for you.




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