Saturday, September 7, 2013

Boost Your Current Search Engine Optimization Capabilities Using These Ideas

By Marcia Fagerlund


--> There's not much point to having a website if no one finds it. Your site needs to be as close to the top of search engine results as possible in order for your website investment pays off. Knowing how search engines list sites is necessary to get good results. Here are some tips to improve your ranking with search engine optimization techniques.

Set forums and blog comments to automatically insert the nofollow attribute into any links users create. Forum and comment spam are a constant problem, and setting nofollow on discussion pages prevents spammers from harming your own site's rank by linking to spam sites that sell dodgy products and services.

To help site crawlers better understand your site, you should use keywords as your anchor text for internal links. Non-descript links such as, "click here," do not help your site as they offer no information to the search engines. This will also help your site to appear more cohesive to human visitors.

Start from the top. You likely will not be able to tackle your entire website for optimization in a week, let alone a day. Begin by working with your top ranked pages, and move down from there. The most popular pages will be the ones to bring you the most hits from optimization anyway, but optimizing them all will bring your site ranking upwards as a whole.

Make sure that the text on your website is not too large. Large text usually will take away from the look of your site and appears very elementary. Try to stick to size 12 font that is clear and very easy to read. This will help to yield happy customers.

In order to help crawlers and spiders index your web site, you should create a site map. A site map is a list of all the pages that make up your site. By creating one, web spiders will be able to discover even the most obscure and hidden pages, as well as to receive other important information. This will increase your visibility on the internet.

Search engine optimization is just another way of drawing in customers. Some businesses are unaware of how much SEO can help their sales.

To improve your ranking in search results, you need to have a lot of links to your website. Create partnerships with other websites: post a link to their content and ask them to link to yours. Post links to your website on popular social networking websites or in comments to popular blog posts.

Search engine spiders are not big fans of flash based websites. They are extremely hard for them to crawl and using flash can keep you from even being indexed. If you have to use flash, make sure to include alternate text that describes what the flash is showing so that the spiders can crawl it and index your site.

Spend as much time as you need to narrow down the best keywords that are connected to your website. The wider the variety of keywords that can be tied to your website, the more often it is going to be brought up in a search engine by multiple users, in a small amount of time.

When dealing with search engine optimization it is important to utilize Google Trends. Google Trends shows you what keywords are trending and how popular they are. This, in turn, will allow you to choose the most popular keywords or keyword phrases when creating your pages to gain the most amount of traffic.

As stated at the start of this article, it's all about what the search engine likes. As the search engine sends a search bot to crawl around your website and pull up keywords and phrases, you need to make sure that your site is formatted correctly. Apply the tips from this article and you can improve your overall ranking.




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